Windows “Switchers” Were Solicited, Paid
It turns out that Apple’s latest ad campaign, in which former Windows users explain why they moved to the Mac, is less than honest. Contrary to comments made by CEO Steve Jobs last week, Apple solicited the ex-Windows users featured in the ads–the users didn’t approach the company first. Furthermore, the participants were paid to be in the ads and will receive royalties each time their ad airs. I don’t think any of this would be noteworthy if Jobs hadn’t implied that the users approached Apple instead of the other way around.
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