Quote from a Wired article about fascination with Macs

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But a big part of it is subconscious. Somehow, Apple’s products stimulate desire. Perhaps the machines tap into some primeval, magpie-like attraction to bright shiny objects, a universal, timeless urge to own nice things.
It’s not unlike sex: You’re smitten, and you’ve got to have it. Once you do, the ardor fades. But never mind, regular as clockwork, the next thing out of Apple reignites the yearning.
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